Ayush Saraswat - Product Manager and startup founder based in New York City

About Me

2025
2025: product lead → head of product 2024: principal pm → product lead
Director of Product, Accountants
2023
2018: software engineer ii → software engineer iii 2019: software engineer iii → pm iii 2020: pm iii → senior pm 2021: senior pm → senior pm ii 2022: senior pm ii → group pm
Group PM, Mobile
earlier
2018
Software Engineer
2015
Software Engineer

Projects

12 projects

First product hire. Led product for an AI agent from 0→1. Shipped 8 major releases in 4 months — GA4 connector, CRM writeback, Smart Objects, multi-dashboards, and version history.

Overhauled the accountant platform for cross-client workflows; focused on oversight, insight, and foresight.

2025

Command center for managing payroll across all clients. Filter by urgency, spot missed deadlines, and take action with one click.

ML-based automation for chart of accounts mapping. Reduced support cases by 35% and enabled partner APIs for external accounting systems.

Reporting

@ Gusto
2024

Cross-client reporting with custom report builder. Reduced duplicate reports by 17.5%; generate reports for dozens of clients simultaneously.

2023

Patented AI for parsing unstructured spreadsheets. 96% accuracy, 24% time savings. Powers payroll import and pyroll transfer automation for migrating data from ADP, QBO, and Paychex.

Acuity Scheduling

@ Squarespace
2022

Integrated Squarespace's first acquisition into the platform. Led brand overhaul, revamped mobile app, and launched invoicing.

Asset Drop

@ Squarespace
2022

Desktop-to-mobile handshake for image uploads. Select photos on your phone, they appear instantly in the web editor. No more emailing yourself images.

Squarespace App

@ Squarespace
2021

Flagship mobile app for sellers to run their business anywhere. Commerce, analytics, order fulfillment, website editing. 69% MAU growth; 34% of orders fulfilled on mobile.

Point of Sale

@ Squarespace
2019

In-person payments via Square integration. Tap to Pay on iPhone and Android with real-time inventory sync to the online store. Grew to $XXXM/yr GMV.

2017

Helped launch the flagship app for 83M+ users. Launched Go Live (stream from your phone), AR filters, and more.

2015

Learn to code anywhere. Led the overhaul from Objective-C to Swift.

8 experiments

A music quiz app that uses spaced repetition (SM-2) to help you remember song artists. iOS + Apple Music.

2025

Price protection for travel. Automatic rebooking when flights, hotels, and car rentals drop in price.

The easiest way to split bills among friends. 50k MAUs. $xxx/mo in revenue.

A concept for a smart toilet that analyzes urine for indicators of health.

smilez

2020

A delightful game that uses AI to encourage smiles.

Plant reference app with 268 species and 931 photos. Won the 2016 Educational Aids award by the American Society of Horticultural Sciences.

8 bakes
Snickerdoodle Cookie
Snickerdoodle Cookie
Mexican Chocolate Pie
Mexican Chocolate Pie
Chocolate Cake
Chocolate Cake
Carrot Cake
Carrot Cake
Red Velvet Cake
Red Velvet Cake
Jaffa Cake
Jaffa Cake
Victoria Sponge
Victoria Sponge
Banana Bread
Banana Bread